Introducing the New Julia Berolzheimer x Business & Pleasure Co. Collection


I’m so excited to share my latest collection with Business & Pleasure— our second collaboration since first partnering two years ago. This release feels both fresh and familiar, carrying forward the signature sage green from our first launch while introducing navy stripes for a crisp, classic contrast. The new stripe was designed to sit beautifully with our best-selling floral print, which is also back in stock and ready to be styled alongside the latest pieces.
What I love most about this collection is the way it layers. Whether paired with favorites from our original release or styled on their own, these pieces bring a thoughtful charm to any setting— umbrellas shading a backyard garden, striped chairs pulled around an shared outdoor space, coolers packed for a picnic, or towels unfurled on the beach in autumn. Each design was created to mix and match effortlessly, making outdoor living feel both practical and elevated.
The range includes thoughtfully crafted market umbrellas, plush al fresco cushions, versatile pillows, cozy seating for fireside evenings, luxuriously soft beach towels, cooler totes and picnic sets, the classic beach cart, and more. This collaboration has been such a joy to revisit, and I can’t wait to see how you incorporate these patterns into your own spaces and moments.
Patio Umbrella
A bold striped canopy set on a sturdy frame, this umbrella brings instant charm and generous shade to patios, gardens, and poolside setups.
Beach Cart
Designed with sand-ready wheels, a hardwood handle, and breathable mesh flooring, this compact cart blends style and utility—making it easy to haul essentials for beach days, poolside picnics, or coastal getaways.
Jacquard Beach Towel
Soft yet durable in 100% cotton, this jacquard-woven towel offers a generous size and textured finish—perfect for laying out or layering over outdoor seating.