CONNECTICUT (WTNH) — UConn basketball star Paige Bueckers is making history with a new baby blue and lavender shoe.
The colorful sneaker is the first Nike Player Edition basketball sneaker to be designed and launched by a NIL athlete.
NIL- which stands for “name, image and likeness”- allows student athletes to earn money by marketing themselves.
Besides her favorite colors, Bueckers’ Nike G.T. Hustle 3 design features some very personal details, like the inspirational message she gets from her dad before every game: “be you, be great.”
“There are so many details that make this shoe special to me,” Bueckers told Nike. “This is the perfect colorway for me: I love baby blue and lavender, and the Radial Knit makes me feel fly. My favorite detail is the message from my dad, and the tribute to both of my homes is so meaningful for my first Player Edition model.”
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Paige Bueckers becomes first NIL athlete with Nike Player Edition shoe. -
Paige Bueckers becomes first NIL athlete with Nike Player Edition shoe. -
Paige Bueckers becomes first NIL athlete with Nike Player Edition shoe. -
Paige Bueckers becomes first NIL athlete with Nike Player Edition shoe. -
Paige Bueckers becomes first NIL athlete with Nike Player Edition shoe.
Nike said more than 90% of those involved in the Nike G.T. Hustle 3’s silhouette testing and development were female athletes.
Bueckers signed a multi-year contract with Nike in 2023. The Player Edition
The Nike G.T. Hustle 3 Paige Bueckers Player Edition will be available for purchase starting Dec. 7 on Nike’s SNKRS website and at select retail locations.
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