7 Techniques To Drive Success In Link Building For SaaS

7 Techniques To Drive Success In Link Building For SaaS

Having your SaaS company delve into the competitive landscape is not an easy task to do. Everyone in the industry is searching for the most effective and efficient ways to attract valuable traffic and gain a competitive advantage. One of the most common paths these companies take is link building for SaaS to generate organic traffic.

Link building is one of the most vital components of SEO. A solid backlinking strategy can do wonders in the long run, especially for SaaS companies struggling to gain potential customers in a competitive market. Specifically, link building for SaaS can assist companies by improving their SEO performance (increasing domain rating, generating organic traffic, etc.), acquiring valuable traffic, generating leads, and filling the market funnels with potential customers.

In this article, we explore 7 techniques proven to utilize link building for SaaS and help you thrive in the market.

What Is Link Building For SaaS?

As a definition, link building is the process of searching and acquiring links from other websites to your own. These backlinks operate as vouchers of trust for search engines. For example, content from domains that have many quality backlinks is considered trusted and of high quality. Therefore, such content usually ranks higher than its counterparts with fewer links or lower-quality links.

The process of link building for SaaS is the same as in any industry. What makes it unique is its importance due to the market’s competitiveness. Link building helps SaaS businesses establish authority, gain organic traffic, and eventually increase their revenue. A well-executed link building strategy can put strong foundations for long-term success in the industry.

Why Link Building Matters For SaaS Companies

In this section, we will showcase the benefits of a well-established backlink building plan. Therefore, here is why link building for SaaS is important:

• Improved search engine rankings – One of the benefits of this process is that it directly improves your SEO rankings. A solid link building strategy promises high-quality links that will help you reach the top spots in the SERPs for your valuable keywords.
• Increased organic traffic – As your rankings in your desired keywords increase, so does your organic traffic. More and more potential customers will come across your services and visit your website. This also improves the chances of conversion and revenue.
• Brand authority and trust – Acquiring high-quality links also improves your brand authority and trustworthiness. But here, the quality of your content matters the most. Focus on creating informative content and then boost it with top-quality backlinks.
• Lead generation and sales – An efficient and effective link building strategy will provide you with organic traffic. This traffic will fill your marketing and sales funnels, which will help your lead generation.

7 Proven Tactics To Maximize Link Building

Now that we have established the what and the why around link building for SaaS, let’s jump into the most effective tactics to maximize the outcomes.

1. Start Guest Blogging On Sites Of Your Niche

Writing guest articles is the best way to generate do-follow links for your website. Basically, you contribute your content to other reputable websites to gain the attention of their audience that is similar to yours. Meanwhile, you also acquire the SEO value out of this effort to assist your brand awareness and organic traffic.

Let’s take a look at the process of guest posting:

• Search for relevant sites in your industry – Every process begins with a little bit of research. First, you need to find the perfect spot for your upcoming articles. You can utilize SEO tools like Ahrefs to identify websites that accept guest posts and start reaching out.
• Craft quality content – Now that you have identified the place, it is time to start creating content. Put your focus on crafting high-quality, engaging content that offers value to readers. This will increase the likelihood of your content being accepted and your link being followed.
• Include contextual backlinks – While creating your content, make sure to strategically add your do-follow contextual links on keywords you want to rank for. Tailor your content around them and make sure the audience is engaged and ready to jump on your website.
• Build relationships – Collaborating with other websites in your niche is a unique way to build business relationships with them. Staying connected on content-related issues will eventually help you improve your website and services.

2. Create High-Value Content For Link-Worthy Assets

Link building for SaaS is not only about content creation on other websites but also on yours. Maximizing the outcome of your content marketing strategy can do wonders for your link-building plan. So, you should aim to create top-quality content that will attract the attention of link builders and other websites and start an ongoing partnership.

SaaS companies can leverage several types of link-worthy content:

• Infographics – Infographics are great assets for link building. Visual content can help you earn backlinks from websites looking for engaging and easily digestible content to share with their audience. Also, it is shareable so you can easily use it for social media.
• Complete guides – Create comprehensive, in-depth guides that provide actionable insights and practical tips on topics related to your services. Ultimate guides are highly shareable and often referenced by other content creators.
• Resources – Provide informative resources related to your SaaS offerings. For example, an SEO SaaS could create resources around keyword research. Other websites will link back to your tool as a valuable resource.
• eBooks and whitepapers – eBooks work splendidly well for link building and lead generation. Offer free downloadable content, such as eBooks and whitepapers, and provide valuable insights or data.

3. Utilize Customer Testimonials And Reviews

Customer testimonials and reviews are also pieces of content that may include link building opportunities. Many companies in the SaaS market have specialized sections for such content to utilize it for SEO. Here is the way to make the most out of it:

• Reach out to partners and clients – As a SaaS business, you already have clients and partners in your contact lists. Feel free to reach out to them offering your testimonials on their services in exchange for a do-follow link to your website.
• Utilize review sites – Your own satisfied clients can also assist you with link building. Simply ask them to leave a review on reputable directories like the ones we have at eLearning Industry. These reviews will contain links to your website.
• Feature testimonials on your own site – Offer the space for your clients to leave their testimonials on your website. This may lead to a link building partnership between your website and theirs.

4. Participate In Expert Roundups And Interviews

Participating in public discussions can be useful for your link building for SaaS. Apart from boosting your thought leadership, participating in such domains can offer valuable links to your site. Here are some unique ways to achieve this:

• Get listed in expert roundups – Blogs and publication websites often offer expert roundups for niche themes. Make sure that you find such blogs and offer your expertise. Not only will you increase your thought leadership, but you will also acquire a quality link.
• Host roundups – If you feel like these blogs do not fit your niche, then feel free to host your own expert roundups. Reach out to industry experts and ask them to provide you with insights. In this way, you will get both the attention of the target audience and links to your website.
• Participate in podcasts and interviews – As part of participating in public discussions, you can also find niche-related podcasts to offer your insights. Taking part in podcasts can reveal opportunities in a new market.

5. Implement A Skyscraper Method

There are many articles out there already ranking with quality content on every topic you might be interested in. This is proof that informative articles are highly regarded by Google. Well, you can always use this to your advantage with a skyscraper method.

Basically, skyscraping is the tactic of identifying top-ranking articles, seeing what is missing from them, and crafting a similar but better article to outrank them. You can utilize it for your company by following these steps:

• Identify high-ranking content – First, you need to find the top-ranking articles on the topic you want to address. Make use of reputable SEO tools like Ahrefs, SEMRush, or Moz to find these articles, see what’s working for them and use the same structure on your own upcoming articles.
• Create superior content – Even if an article is ranking at the top spot, there is always room for improvement. Think about what could be added to make the article even better and craft a superior article to get the top spot.
• Reach out for backlinks – Now that you have acquired the spot, it is time to get backlinks. Check which websites are linking to the articles you found and reach out to them to convince them to link to your superior article. In this way, you will also partner with sites that are interested in linking to content that you write.

6. Harness The Power Of SaaS Directories And Listings

Niche directories and PPC listings are the best for long-term link building partnerships. Your target audience may visit such directories to learn more about the services they need, compare, and eventually choose the perfect SaaS. There is an ongoing conversation about PPC vs. content marketing, but with this tactic, you can benefit from both.

If you want to enjoy the benefits of online directories, you should consider searching for the one that fits your SaaS company, claim your listing, and initiate a PPC campaign. Typically, the process of utilizing directories in link building for SaaS goes as follows:

• Search for reputable directories – Start looking online for niche directories to place your company in. If your SaaS business is in the eLearning or HR industry, then feel free to explore our software directories and claim your listing.
• Optimize your listing – Once you have claimed your listing, it is time to enhance it with the right keywords. Ensure that you fill the description of your listing appropriately since this will be what the audience will read about you. An SEO-friendly listing can help you rank on search engines, too.
• Encourage user reviews – User-generated content is great for your website. Directories always offer a space for reviews in the listings. You should encourage your satisfied customers to leave detailed reviews about your services in the directory.

7. Develop A Broken Link Plan

Ending up on a 404 page always causes confusion and frustration. We have all been there. However, there is a fix from which both you and your audience can benefit. The fix is broken link building.

Broken links are links leading to a page that does not exist anymore. There are millions of such pages online and definitely a lot in your niche. You can benefit from this by developing a broken link building strategy in which you identify broken links, create a nice article to replace these links, and offer it to the website. Here is the process in more detail:

• Identify lost links – Utilize SEO tools to search for websites in your niche that you can link to. Look at the broken links section and spot the broken links that you can replace with your articles.
• Reach out to websites – Once you have the replacement ready, reach out to the website to offer your link as a replacement. Since it is a win-win situation, they will potentially agree.
• Monitor mentions – Most SEO tools feature a “mentions” function with which you can spot mentions of your website in online forums or social media. Find these mentions and ask them to link to your website.

Key Takeaway

Link building for SaaS is extremely beneficial for long-term SEO. A solid link building strategy can eventually provide your company with a consistent amount of valuable backlinks from reputable websites. These backlinks have the potential not only to increase your rankings in your chosen keywords but also to bring valuable organic traffic directly in your marketing funnel.

To achieve success in link building for SaaS, you can follow the path that has proven itself on numerous websites. Start by developing a content strategy with a consistent blog. Then you can start writing for other websites by guest posting. Participate in online forums, interviews, and testimonials to offer your expertise and utilize every type of user-generated content. Lastly but most importantly, place yourself in niche directories, from which you can benefit with traffic and links.

If you are interested in outsourcing your link building, check out our link building services for SaaS. Our expert team can assist you in analyzing your backlink profile, develop a strategic plan, and start generating valuable backlinks for you!